| Why Now |
The Broken Model
Diagnostic testing is at the heart of all successful physician diagnoses and treatments. In fact, testing informs 80% of all physician/patient encounters. Yet the testing process, results, understanding, communication and use of the information is flawed from start to finish:
- Testing is sporadic
- Specimen collection is inconvenient
- Lab results are poorly presented
- The data is devoid of meaning
- Information is isolated, out of context
- Results are not trended
- Sent by phone, fax & snail mail
Time for Transformation
We believe it is time for a revolution in diagnostic healthcare. It is time to redefine how diagnostic testing is accessed, understood and used to improve life. It is time to return to an era when relationships fueled the medical practice, not the number of visits a day. It is time for patients to be more involved and to participate. Now is the time to enable physicians to connect, patients to engage and both to take more responsibility for prevention, medicine adherence, follow-on testing and improved health...all while reducing costs.
The Solution Beckons
It is clear to us that a thoughtful, human-centered redesign of the diagnostic testing system can shape a totally new healthcare experience. Imagine an elegant, simple and informative connected-care platform that truly focuses on patient satisfaction and improved outcomes. Now, with the latest digital platform and tools, physician’s lives will improve dramatically. And with these same advanced tools in hand, patients will become more informed and more engaged. The result will be a seismic shift away from expensive sick-care to the new frontier of prevention-care.
| A New Model |
Access
What if you didn’t need to schedule an appointment to get labs done? What if you could order online? Or if you could test anywhere, anytime? How about testing in the privacy of your home or office? What if your doctor could order labs with a click? Or review all their patient results by scrolling with one finger? Or communicate results instantly, anytime to a patient by just talking? Or the patient could choose audio, video or text to receive their interpreted labs? What if a patient could engage with their current or historical results on any device? Why not?
Meaning
Today’s diagnostic results: alphabet soup or real meaning? What if you could actually understand the numbers? What if they were put into context? Together with your vitals? Your family history? All your medications? Or if the results were trended? What if you could compare where you stood versus guidelines? Or used the results to form a health plan? Or if the system reminded you when to refill a script? Or to schedule a follow-on test? Or a return doctor office visit? What if you and your physician could easily stay intelligently connected? Why not?
Simplicity
Why do lab results resemble foreign language user manuals? Why do they arrive randomly like junk mail? Why are they so ugly? So complex? Why couldn’t they be easier to understand? Written in common english? Graphically, colorfully displayed? Designed for humans? What if physicians and nurses could eliminate the paper, the billing, the collecting, the highlighting, the sorting, the typing, the mailing, the voice mails? Why not?
| Who Benefits |
To the physician and physician’s practices…
PINPOINT MD is reinventing diagnostic healthcare to revolutionize the physician/patient experience.
To the self directed consumer…
PINPOINT MD makes diagnostic testing more accessible, more immediate, more meaningful and more private.



